Sales Leader

Date: May 11, 2019

Location: Bradenton, FL, US, 34208

Company: Holiday Retirement

Working for Holiday Retirement

Holiday Retirement helps older people live better, and we accomplish this by following these principles:

  • Older people are vibrant and deserve the best experience.
  • We promote independence and create choice to do your thing.
  • We appreciate and respect our residents, families, associates, and guests.
  • We believe in life-long learning, growth, and staying connected.

If you have a passion for making a difference in the lives of older people, we’d love to talk to you.


We have rewarding opportunities for experienced sales and marketing professionals. As a Sales Leader, you'll use your exceptional people skills to build lasting relationships and help residents consider the tremendous benefits of a new life in one of our Assisted Living communities. We're looking to you to achieve occupancy goals through lead generation and conversion activities that include developing and maintaining relationships, public relations events as well as partnering with Community Managers, Marketing and Regional leadership. You will also be responsible for conducting tours and closing sales.

Sales Leader Responsibilities:
Practice, support, and deliver the "Holiday Touch" 100 percent of the time through the practice of high standards of ethics and personal accountability.
  • Lead Generation
    • Generate, cultivate, and maintain referral relationships with local professional groups and healthcare organizations. Increase awareness, reputation, and knowledge of the community with key decision makers.
    • Work with the Holiday Marketing team to develop and convert leads. Pursue all potential leads, update and manage the local CRM system.
    • Manage and conduct successful on and off-site special events and activities to drive on site tours and education on benefits of the community.
    • Develop and manage internal referral programs with residents. Develop leads from new/current residents, potential residents, and family members. Assist incoming residents with transition and move into the property.
  • Lead Conversion
    • Visiting potential residents in their homes to follow up on information gathered during tour, events, and/or phone conversations.
    • Convert leads to tours and tours to contracts through education of potential residents and family members. Explain Rental Agreement (i.e. rent, fees, etc.) to ensure a clear understanding of resident commitments.
    • Negotiate incentives and terms of Rental Agreement with prospective residents. Secure and complete each lease within the parameters of Holiday Retirement's values and expectations.
  • Training - Successful completion of comprehensive classroom training to learn Holiday Retirement's culture, the senior housing industry, and our localized grass roots approach to sales and marketing.
  • Competition - Conduct strategic market and demographic analysis within the area to understand current market position. Update internal systems and reports to improve pricing structure.
  • Float - May need to support one or more communities in a local area. Travel between communities.

Qualifications:
We look for those unique individuals with exceptional sales abilities and a passion for helping seniors enjoy this special time of their lives. You must be as driven to achieve sales results as you are to improve the lives of others. In addition, candidates will ideally have:

  • Passion for seniors.
  • Minimum of three years' experience in a direct sales role, with a proven track record of closing sales.
  • Ability to create relationships via communication and interpersonal skills. Including both face to face and telephone interactions. Past experience making cold calls, visiting customers in their homes, and establishing rapport.
  • A bachelor's degree (B.A./B.S.) from a four year college or university preferred.
  • Strong analytical skills with the ability to interpret sales data.
  • Proficiency with customer/lead (CRM) tracking systems.
  • Proficiency in Microsoft Office Suite.
  • Enjoy working in a fast-paced, team-oriented environment.
  • Ability to work under pressure with high demands for results.
  • Holiday Retirement is committed to employing a diverse workforce.  Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, national origin, age, veteran status, disability, gender identity or expression, or other protected categories according to state and local laws.

    Req ID: 68217 


    Nearest Major Market: Sarasota
    Nearest Secondary Market: Bradenton

    Job Segment: Sales Management, CRM, Pre-Sales, Direct Sales, Sales, Technology

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