Advertising Manager

Date: Jul 4, 2019

Location: Winter Park, FL, US, 32792

Company: Holiday Retirement

Working for Holiday Retirement

Holiday Retirement helps older people live better, and we accomplish this by following these principles:

  • Older people are vibrant and deserve the best experience.
  • We promote independence and create choice to do your thing.
  • We appreciate and respect our residents, families, associates, and guests.
  • We believe in life-long learning, growth, and staying connected.

If you have a passion for making a difference in the lives of older people, we’d love to talk to you.

In the role of Advertising Manager, you will be responsible for directing advertising activities and developing creative, consistent, brand-specific ad campaigns.

Advertising Manager Responsibilities:
  • Develop annual brand and media strategies for growth based on opportunity markets, media mix, advertising ROI, and business goals.
  • Recommend and own the spend allocation between national and local for both digital and traditional advertising.
  • Develop campaign strategies, testing, and audience targeting recommendations. Work closely with internal Creative Services and external vendors to develop creative in multiple formats.
  • Evaluate KPIs and optimize campaign performance using a data-driven approach. Provide regular performance reporting.
  • Manage relationships with key vendors and agencies.
  • Work cross-functionally with Sales and Operations to understand resident and prospective customer buying behavior.
  • Provide impact as the company subject matter expert on digital, traditional, and other forms of advertising.

  • Bachelor's degree required. MBA is a plus.
  • 7+ years experience in advertising with experience across multiple advertising formats and media channels.
  • Experience with marketing strategy, analytics, and lead generation campaigns.
  • Demonstrated success working with cross-functional teams and building strong relationships internally and externally.

  • Holiday Retirement is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

For over 45 years, Holiday Retirement has been committed to helping older people live better by providing the very best options for independent and assisted living. Today, we are proud to offer older adults the choice of over 250 communities throughout the US. Holiday Retirement communities are unlike any other.  Our unique locations offer an exceptional lifestyle full of enriching activities for our residents, as well as deeply fulfilling careers for those who embrace our mission and principles.

Holiday Retirement is committed to employing a diverse workforce.  Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, national origin, age, veteran status, disability, gender identity or expression, or other protected categories according to state and local law.

Req ID: 68454 


Nearest Major Market: Orlando

Job Segment: Advertising, Developer, Manager, Marketing Manager, Pre-Sales, Marketing, Technology, Management, Sales