Manager, Content Marketing Strategy

Date: Jul 4, 2019

Location: Winter Park, FL, US, 32792

Company: Holiday Retirement

Working for Holiday Retirement

Holiday Retirement helps older people live better, and we accomplish this by following these principles:

  • Older people are vibrant and deserve the best experience.
  • We promote independence and create choice to do your thing.
  • We appreciate and respect our residents, families, associates, and guests.
  • We believe in life-long learning, growth, and staying connected.

If you have a passion for making a difference in the lives of older people, we’d love to talk to you.

In the role of Content Manager, you will be responsible for driving the company’s strategic content development and building both national and local awareness of the Holiday Retirement family of brands. The manager owns the editorial calendar and is responsible for managing internal and external resources that develop content across a broad distribution: corporate and local community web presence, landing pages, educational articles, email, newsletters, sales collateral, direct mail, and partner sites. The role works closely with internal stakeholders to develop content and industry thought leadership, and the manager develops impactful content strategies to drive lead generation across multiple markets.

Content Manager Responsibilities:

  • Develop, plan, and manage the brand content strategy. Own the editorial vision and develop a content calendar that covers a broad range of formats. Articulate through text, imagery, graphics, and video the Holiday Retirement mission, value proposition and positioning in the senior living industry.
  • Execute a comprehensive strategy that drives both lead generation and brand awareness.
  • Assess overall content performance and identify current gaps.
  • Create content and campaign calendars at the national and local community level.
  • Manage external agency and resources. Liaise with third-party content providers and freelance writers.
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns and align key stakeholders. Work with key internal stakeholders to develop relevant content topics.
  • Effectively develop and publish content in multiple environments, including website and social media, video, print, collateral, direct mail, and email.
  • Perform in a varied role that includes both personal creation and management of internal and external resources.
  • Track content performance, and effectively articulate content analytics and strategic decisions based on data.

 

Qualifications:

  • 7+ years of experience with content marketing.
  • Experience managing external freelancer or agency resources is important.
  • Experience in performance marketing or lead generation environments is required.
  • Expertise in a variety of content environments (direct mail, email, web pages, social media, sales collateral, press releases).
  • Knowledge of SEO practices is a significant plus.
  • General knowledge of digital marketing strategies and execution across multiple channels (i.e. paid search, social media, email).
  • Superb written communication skills and demonstrated excellence in producing a wide variety of content outputs.

 

  • Holiday Retirement is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

 

For over 45 years, Holiday Retirement has been committed to helping older people live better by providing the very best options for independent and assisted living. Today, we are proud to offer older adults the choice of over 250 communities throughout the US. Holiday Retirement communities are unlike any other.  Our unique locations offer an exceptional lifestyle full of enriching activities for our residents, as well as deeply fulfilling careers for those who embrace our mission and principles.

Holiday Retirement is committed to employing a diverse workforce.  Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, national origin, age, veteran status, disability, gender identity or expression, or other protected categories according to state and local law.

Req ID: 68455 

 


Nearest Major Market: Orlando

Job Segment: Content Strategy, Manager, Marketing Manager, Marketing, Strategy, Management