Internet Marketing Specialist -SEO

Date: Dec 18, 2018

Location: Winter Park, FL, US, 32792

Company: Holiday Retirement

Working for Holiday Retirement

There’s something very satisfying about working for a company that cares for seniors. Where everything you do, in whatever capacity, is contributing to someone else’s happiness.

Our seniors aren’t the only ones benefiting from your employment here – you will, too. If you have a passion for helping others, we’d love to talk to you.



In the role of Internet Marketing Specialist – SEO, you will plan, execute, analyze and optimize enterprise wide organic search programs while influencing other search engine marketing (SEM) strategies to drive conversions. In this role, you will be responsible for driving the success of the SEO program. Duties include but are not limited to optimizing copy and landing pages, performing ongoing keyword research, including discovery and expansion of keyword opportunities and drive content recommendations for organic SEO success.

Internet Marketing Specialist - SEO:
  • You will be responsible for executing day-to-day digital marketing operations with an emphasis on organic search
  • Collaborate with marketing team and digital agency to align initiatives with paid search, display and paid social advertising.
  • Devise and deliver specific, actionable plans for improving search engine marketing performance. Prioritize initiatives and manage all aspects of projects with direct accountability for the growth of KPIs.
  • Recommend and write content to drive organic success, aligning with content agency where appropriate
  • Make recommendations based on research, keyword and competitive analysis
  • Measure, analyze and report on the impact of online marketing campaigns.
  • Support Holiday’s objective of understanding customer motivations and satisfaction by provide website analytic support.
  • Assist in data collection and reporting against monthly KPIs. Responsible for the ongoing reporting of performance against initiatives.
  • Work collaboratively with Marketing Managers, Marketing Coordinators, Graphic Designers, Copywriters and other team members to ensure a timely, accurate and professional finished product.
  • Interact and communicate with all employees, residents, internal and external customers and vendors in a professional and respectful manner.
  • Work on special projects as assigned while balancing day-to-day workload.
  • Must demonstrate high standards of ethics and personal accountability.
  • Ability to keep all business and operations information confidential.
  • Other duties as assigned.

  • Bachelor’s Degree (B.S./B.A.) in Business, Marketing, Communications, or a related field is required.
  • Minimum 2 years of experience managing SEO at the enterprise level for a multi-site or product program.
  • Experience working with SEO optimization tools and partners
  • 3-5 years of experience in consumer marketing, preferably in the real estate or hospitality industries.
  • Confident and effective written and verbal communications skills.
  • Advanced MS Excel fluency required.
  • Experience with Content Management Systems and in leveraging site analytics programs for insights (Google Analytics).
  • Rigorous attention to detail.
  • Ability to thrive under tight constraints, manage multiple priorities simultaneously and meet project deadlines while delivering a quality product and excellent service.
  • Proficiency in computer use and relevant software applications, including Microsoft Office Suite.

  • Holiday Retirement is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

For over 40 years, Holiday Retirement has been committed to providing seniors with the very best options for independent and assisted living. Today, we are proud to offer seniors the choice of over 300 communities throughout America. Holiday Retirement communities are unlike any other “retirement” communities. These unique locations offer an exceptional lifestyle full of enriching activities for our residents and deeply fulfilling careers for those who embrace our commitment to seniors.


Holiday Retirement is committed to employing a diverse workforce.  Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, national origin, age, veteran status, disability, gender identity or expression, or other protected categories according to state and local law.

Req ID: 67604 


Nearest Major Market: Orlando

Job Segment: Developer, Communications, Marketing Communications, Advertising, Marketing, Technology

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